The Impact of Marketing Activities on E-Word of Mouth through Social Network Sites, and the Impact this Has on Brand Image and Purchase Intention in the Context of Saudi Arabia
Journal of Umm Al-Qura University for Social Sciences, 2023-03, Vol.15 (1), p.1-14 [Peer Reviewed Journal]ISSN: 1658-8169 ;EISSN: 1658-8169 ;DOI: 10.54940/ss95331919
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