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Caring or daring? Exploring the impact of facial masculinity/femininity and gender category information on first impressions

PloS one, 2017-10, Vol.12 (10), p.e0181306-e0181306 [Peer Reviewed Journal]

COPYRIGHT 2017 Public Library of Science ;COPYRIGHT 2017 Public Library of Science ;2017 Walker, Wänke. This is an open access article distributed under the terms of the Creative Commons Attribution License (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2017 Walker, Wänke 2017 Walker, Wänke ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0181306 ;PMID: 29023451

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Title:
Caring or daring? Exploring the impact of facial masculinity/femininity and gender category information on first impressions
Author: Walker, Mirella ; Wänke, Michaela
Cloutier, Jasmin
Subjects: Adult ; Biology and Life Sciences ; Cues ; Engineering and Technology ; Face ; Female ; Females ; Femininity ; First impression (Psychology) ; First impressions (Psychology) ; Gender ; Gender Identity ; Genetic aspects ; Humans ; Hypothesis testing ; Identification (Psychology) ; Male ; Masculinity ; Medicine and Health Sciences ; People and places ; Perceptions ; Personality ; Personality traits ; Sex (Psychology) ; Sexuality ; Social Behavior ; Social Sciences ; Stereotypes ; Women
Is Part Of: PloS one, 2017-10, Vol.12 (10), p.e0181306-e0181306
Description: In two studies we disentangled and systematically investigated the impact of subtle facial cues to masculinity/femininity and gender category information on first impressions. Participants judged the same unambiguously male and female target persons-either with masculine or feminine facial features slightly enhanced-regarding stereotypically masculine (i.e., competence) and feminine (i.e., warmth) personality traits. Results of both studies showed a strong effect of facial masculinity/femininity: Masculine-looking persons were seen as colder and more competent than feminine-looking persons. This effect of facial masculinity/femininity was not only found for typical (i.e., masculine-looking men and feminine-looking women) and atypical (i.e., masculine-looking women and feminine-looking men) category members; it was even found to be more pronounced for atypical than for typical category members. This finding reveals that comparing atypical members to the group prototype results in pronounced effects of facial masculinity/femininity. These contrast effects for atypical members predominate assimilation effects for typical members. Intriguingly, very subtle facial cues to masculinity/femininity strongly guide first impressions and may have more impact than the gender category.
Publisher: United States: Public Library of Science
Language: English
Identifier: ISSN: 1932-6203
EISSN: 1932-6203
DOI: 10.1371/journal.pone.0181306
PMID: 29023451
Source: GFMER Free Medical Journals
MEDLINE
PubMed Central
Public Library of Science (PLoS)
ProQuest Central
DOAJ Directory of Open Access Journals

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Caring or daring? Exploring the impact of facial masculinity/femininity and gender category information on first impressions

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