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The impact of time on perceptions of educational value

The International journal of public sector management, 2010-01, Vol.23 (2), p.141-157 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0951-3558 ;EISSN: 1758-6666 ;DOI: 10.1108/09513551011022492

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Title:
The impact of time on perceptions of educational value
Author: Ledden, Lesley ; Kalafatis, Stavros P
HemsleyBrown, Jane ; Lowrie, Anthony ; Hemsley‐Brown, Jane
Subjects: Affect ; College graduates ; Colleges & universities ; Competitive advantage ; Consumers ; Consumption ; Customer satisfaction ; Customer services ; Decision making ; Economic value added ; Emotions ; Expected values ; Großbritannien ; Higher education ; Hochschule ; Marketing ; Methodology ; Perception ; Perceptions ; Public sector ; Quality of education ; Statistical analysis ; Student ; Studies ; Time ; United Kingdom ; Value added ; Wahrnehmung ; Zufriedenheit
Is Part Of: The International journal of public sector management, 2010-01, Vol.23 (2), p.141-157
Description: Purpose - Despite current advances in the domain, little is known about the dynamic nature of the value construct, specifically the manner in which value perceptions change over time during the higher education consumption experience. This paper aims to examine the impact that emotions (affective states) and knowledge (cognitive influences) have on changes to the give and get dimensions of value, the respective impact of these on satisfaction, and the latter's influence on intention to recommend.Design methodology approach - The study was conducted in the UK education domain. Data were collected through a matched sample of 66 students at two points in time (at the start of the course and half way through) during a one-year postgraduate course. The PLS approach to structural equation modelling was employed to examine the relationships between the focal constructs.Findings - The results indicate differential impact of knowledge and emotions on the value dimensions at the two time points. Emotions are more dominant at time 1, while at time 2 the impact of emotions and knowledge on the value dimensions is comparable. There is significant increase from time 1 to 2 in six of the examined relationships while the reverse is found for only one relationship. The influence of satisfaction on intention to recommend increases significantly from time 1 to 2.Originality value - To the knowledge of the authors, this research represents the first examination of value's temporal nature, in which the results provide empirical support for value as a dynamic phenomenon that is differentially influenced by cognitive and affective variables.
Publisher: Bradford: Emerald Group Publishing Limited
Language: English
Identifier: ISSN: 0951-3558
EISSN: 1758-6666
DOI: 10.1108/09513551011022492
Source: AUTh Library subscriptions: ProQuest Central
Alma/SFX Local Collection

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The impact of time on perceptions of educational value

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0951-3558 ;EISSN: 1758-6666 ;DOI: 10.1108/09513551011022492

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