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Corporate Social Responsibility in the Multinational Enterprise: Strategic and Institutional Approaches

Journal of international business studies, 2006-11, Vol.37 (6), p.838-849 [Peer Reviewed Journal]

Copyright 2006 Academy of International Business ;Academy of International Business 2006 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8400227

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Title:
Corporate Social Responsibility in the Multinational Enterprise: Strategic and Institutional Approaches
Author: Husted, Bryan W. ; David B. Allen
Subjects: Acquired immune deficiency syndrome ; AIDS ; Business structures ; Community ; Corporate responsibility ; Corporate social responsibility ; Corporate strategies ; Developing countries ; Discriminant analysis ; Economies of scale ; Externality ; Globalization ; HIV ; Human immunodeficiency virus ; Job creation ; Morality ; Multinational corporations ; Organization theory ; Product markets ; Social responsibility ; Strategic management ; Studies ; Transnationalism
Is Part Of: Journal of international business studies, 2006-11, Vol.37 (6), p.838-849
Description: What is the relationship of global and local (country-specific) corporate social responsibility (CSR) to international organizational strategy? Applying the strategic logic of the Bartlett and Ghoshal typology to the realm of CSR, multinational firms should respond to pressures for integration and responsiveness from salient stakeholders. However, an institutional logic would suggest that multinational firms will simply replicate the existing product-market organizational strategy (multidomestic, transnational, global) in their management of CSR. These alternative approaches are tested with a survey instrument sent to MNEs operating in Mexico. The results of this study are consistent with the proposition that institutional pressures, rather than strategic analysis of social issues and stakeholders, are guiding decision-making with respect to CSR. We develop implications for MNE management and research, as well as public policy.
Publisher: Basingstoke: Palgrave Macmillan Journals
Language: English
Identifier: ISSN: 0047-2506
EISSN: 1478-6990
DOI: 10.1057/palgrave.jibs.8400227
Source: AUTh Library subscriptions: ProQuest Central
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Corporate Social Responsibility in the Multinational Enterprise: Strategic and Institutional Approaches

Copyright 2006 Academy of International Business ;Academy of International Business 2006 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8400227

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