Consumer Evaluations of Sale Prices: Role of the Subtraction Principle
Journal of marketing, 2013-07, Vol.77 (4), p.49-66 [Peer Reviewed Journal]Copyright © 2013 American Marketing Association ;Copyright American Marketing Association Jul 2013 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.12.0052 ;CODEN: JMKTAK
Digital Resources/Online E-Resources
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||