Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy
Journal of marketing, 2010-11, Vol.74 (6), p.61-76 [Peer Reviewed Journal]Copyright © 2010 American Marketing Association ;Copyright American Marketing Association Nov 2010 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.74.6.61 ;CODEN: JMKTAK
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