Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time
Journal of marketing, 2012-05, Vol.76 (3), p.96-111 [Peer Reviewed Journal]Copyright © 2012, American Marketing Association ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.09.0081
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