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Long-term effects of brand placement disclosure on persuasion knowledge and brand responses

International journal of advertising, 2021-03, Vol.40 (1), p.26-48 [Peer Reviewed Journal]

2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group 2020 ;ISSN: 0265-0487 ;EISSN: 1759-3948 ;DOI: 10.1080/02650487.2020.1775036

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