The Impact of VTubers and Streamers on the Purchase Intention of Otaku and Non-Otaku Respondents: A Comparative Study
Basic and applied social psychology, 2023-05, Vol.45 (2-3), p.63-79 [Peer Reviewed Journal]2023 The Author(s). Published with license by Taylor & Francis Group, LLC. 2023 ;ISSN: 0197-3533 ;EISSN: 1532-4834 ;DOI: 10.1080/01973533.2023.2208246
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