Factors influencing consumer use of a sport-branded app: the technology acceptance model integrating app quality and perceived enjoyment
Asia Pacific journal of marketing and logistics, 2023-04, Vol.35 (5), p.1112-1133 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-09-2021-0709
Full text available