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PERAN DUKUNGAN ORGANISASIONAL, KOMPETENSI TEKNOLOGI DAN LINGKUNGAN EKSTERNAL DALAM RANGKA MENDORONG PENGADOPSIAN E-COMMERCE PADA USAHA KECIL MENENGAH

Jurnal Siasat Bisnis, 2012-01, Vol.16 (2) [Peer Reviewed Journal]

2012. This work is published under http://creativecommons.org/licenses/by-sa/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0853-7666 ;EISSN: 2528-7001

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  • Title:
    PERAN DUKUNGAN ORGANISASIONAL, KOMPETENSI TEKNOLOGI DAN LINGKUNGAN EKSTERNAL DALAM RANGKA MENDORONG PENGADOPSIAN E-COMMERCE PADA USAHA KECIL MENENGAH
  • Author: Nuvriasari, Audita
  • Subjects: Business information ; Electronic commerce ; Information technology ; Small & medium sized enterprises-SME ; Technology adoption
  • Is Part Of: Jurnal Siasat Bisnis, 2012-01, Vol.16 (2)
  • Description: Electronic commerce (ecommerce) is one of the most discussed topics in business today. It is not only in large scale business but also in small medium enterprises (SMEs). Ecommerce is a paradigm shift that is radically changing traditional ways of doing business. The adoption of ecommerce has been widely analyzed in various reserachs. The purposes of this research are to identify the factors that hamper and support SMEs to adopt Ecommerce and to analyze the influence of organizational support, the competency of technogy and external environtment to ecommerce adoption in SMEs. The sampe size of this research is 34 SMEs in Moyudan District, DIY which use information technology (internet) in their business. This research uses a descriptive and inferential method to solve the research problems. Based on descriptive method can be identified that the main objective of SMEs to use the internet in their business activities is to find business information (97.1%). While the main constraints faced by SMEs in adopting ecommerce is the limited human resource capacity and skills on information technology (70.6%). The main benefits obtained by SMEs adopt ecommerce in order to support its business activities are accelerating access to business information (85.3%). The other results of this research explain that organizational support, the competency of technogy and external environtment have significant positive effect to ecommerce adoption in SMEs.
  • Publisher: Yogyakarta: Universitas Islam Indonesia
  • Language: Indonesian
  • Identifier: ISSN: 0853-7666
    EISSN: 2528-7001
  • Source: ProQuest Central
    DOAJ Directory of Open Access Journals
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