Need for distinction moderates customer responses to preferential treatment
The Journal of services marketing, 2023-03, Vol.37 (4), p.409-419 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-02-2021-0053
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