skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Linguistic Landscape at Patong, Phuket, Thailand : language perception on public signs

NeuroQuantology, 2023-01, Vol.21 (1), p.250

Copyright NeuroQuantology 2023 ;EISSN: 1303-5150 ;DOI: 10.48047/nq.2023.21.01.NQ20017

Full text available

Citations Cited by
  • Title:
    Linguistic Landscape at Patong, Phuket, Thailand : language perception on public signs
  • Author: Choeirod, Ratchaneechay ; Chanthao, Rattana
  • Subjects: Arabic language ; Chinese languages ; English as an international language ; English language ; Languages ; Linguistic landscape ; Linguistics ; Public signs ; Thai language ; Tourism ; Tourist attractions
  • Is Part Of: NeuroQuantology, 2023-01, Vol.21 (1), p.250
  • Description: This research on language phenomena of public signs in Patong Beach of Phuket Province, which is a famous tourist destination of Thailand, consists of two objectives: to analyze language characteristics on public signs in Patong Beach; and to analyze the relationship between the language on the signs and the context of Phuket tourist city. Data were collected from 689 signs of government and business sectors. The data were analyzed using the conceptual framework of linguistic landscape of Landry and Bourhis (1997). The findings indicated that the most common languages on the signs were Thai and English, with Thai always having a position above English, while English has larger fonts than Thai. This illustrates Thailand’s tourism policy in providing information to tourists through the use of English as an international language, which is in line with the promotion of Phuket as an international tourist destination. Chinese and Arabic languages are also mostly found on signs, which represent the large number of tourists visiting Phuket. Therefore, informational public signs must accommodate the main tourists in the area.
  • Publisher: Bornova Izmir: NeuroQuantology
  • Language: English
  • Identifier: EISSN: 1303-5150
    DOI: 10.48047/nq.2023.21.01.NQ20017
  • Source: ProQuest One Psychology
    Geneva Foundation Free Medical Journals at publisher websites
    AUTh Library subscriptions: ProQuest Central
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait