skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Social eWOM: does it affect the brand attitude and purchase intention of brands?

Management research review, 2017-01, Vol.40 (3), p.310-330 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 2040-8269 ;EISSN: 2040-8277 ;DOI: 10.1108/MRR-07-2015-0161

Full text available

Citations Cited by
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait