Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers' green purchase intention
Asia Pacific journal of marketing and logistics, 2020-10, Vol.32 (8), p.1823-1841 [Peer Reviewed Journal]Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2019-0285
Full text available
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||