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A New Attitudinal Integral-Model to Explain Green Purchase Intention

Sustainability, 2019-11, Vol.11 (22), p.6290 [Peer Reviewed Journal]

2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su11226290

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  • Title:
    A New Attitudinal Integral-Model to Explain Green Purchase Intention
  • Author: Sarabia-Andreu ; Sarabia-Sánchez ; Moreno-Albaladejo
  • Subjects: Attitudes ; Behavior ; Consumers ; Data collection ; Emotions ; Green procurement ; Green products ; Hypotheses ; Influence ; Insecticides ; Multivariate statistical analysis ; Skepticism ; Social exchange theory ; Sustainability ; Toothpaste
  • Is Part Of: Sustainability, 2019-11, Vol.11 (22), p.6290
  • Description: : This study explores the relationship between different implicit and explicit attitudes and green purchase intention. A distinction is made between the cognitive and affective components of implicit attitudes. Negative-oriented attitudes such as cynicism and skepticism are also examined. The data collection process provided 724 responses to two online Implicit Association Tests, followed by a questionnaire on explicit attitudes. Two products (insecticide and toothpaste) in green and conventional formats were used. Each individual responded to a random choice of one of these two products. Structural equation modeling was used to test the research hypotheses. The cognitive and affective components of implicit attitudes were confirmed to be different constructs. Only the cognitive construct was observed to influence attitudes toward green products. Skepticism was observed to negatively influence attitudes toward green products, although it was not found to influence either attitudes toward purchasing green products versus conventional products or purchase intentions. This study offers an innovative approach by examining different types of attitudes that have never been analyzed together in the literature on green products.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 2071-1050
    EISSN: 2071-1050
    DOI: 10.3390/su11226290
  • Source: Geneva Foundation Free Medical Journals at publisher websites
    AUTh Library subscriptions: ProQuest Central
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