Focus on ROE (Return on Empathy) to Increase ROI
Marketing Wisdom, 2019, p.31-45 [Peer Reviewed Journal]Springer Nature Singapore Pte Ltd. 2019 ;ISSN: 2192-8096 ;ISBN: 9789811077234 ;ISBN: 9811077231 ;EISSN: 2192-810X ;EISBN: 9789811077241 ;EISBN: 981107724X ;DOI: 10.1007/978-981-10-7724-1_3 ;OCLC: 1050448438 ;LCCallNum: HF5415.1265
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