Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns
European journal of marketing, 2023-05, Vol.57 (5), p.1407-1441 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2020-0910
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