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Social Commerce and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics

Sustainability, 2023-01, Vol.15 (1), p.846 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15010846

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  • Title:
    Social Commerce and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics
  • Author: Dincer, Caner ; Dincer, Banu
  • Subjects: Bibliometrics ; Cleaning process ; Commerce ; Consumer behavior ; Customer loyalty ; Decision making ; Economic research ; Electronic commerce ; Purchasing ; Smartphones ; Social networks ; Social organization ; Trends
  • Is Part Of: Sustainability, 2023-01, Vol.15 (1), p.846
  • Description: Over the last decade, the development of smartphones, social networking sites, and applications led to a rise in social commerce, a new way for companies and individuals to carry on a trade. The s-commerce trend is based mostly on information exchange and social connections, and their effect on users’ purchase intention. This study seeks to observe trends in the literature on social commerce while investigating its interplay with purchase intention using bibliometric analysis. This analysis is one of the best tools to summarize the research in the field and to designate the trends and future directions. However, to eliminate data duplication and the cleaning process, only the ScienceDirect database is used with “social commerce” and “purchase intention” as keywords, providing us with 71 studies for the period 2013–2022. This study sorts these articles according to the following bibliographic indicators: year of publication, journal with most published research, authors, language, keywords, and citation frequency. The general themes and methods of the papers in the database are also investigated to better cover the topic. This analysis provides insight for this line of research into purchase intention in social commerce.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 2071-1050
    EISSN: 2071-1050
    DOI: 10.3390/su15010846
  • Source: GFMER Free Medical Journals
    Coronavirus Research Database
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
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