AUGMENTED REALITY, OMNICHANNEL INTEGRATION AND BEHAVIORAL INTENTIONS IN INDIAN FASHION RETAIL SECTOR: ROLE OF REALISM OF EXPERIENCE
Journal of services research, 2023-10, Vol.23 (2), p.61-101 [Peer Reviewed Journal]Copyright Vedatya Institute Oct 2023-Mar 2024 ;ISSN: 0972-4702 ;EISSN: 2581-3412
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