Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding
Journal of the Academy of Marketing Science, 2006-04, Vol.34 (2), p.224-235 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Spring 2006 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070305283356 ;CODEN: JAMSDE
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