The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience

Journal of retailing, 2020-03, Vol.96 (1), p.128-137 [Peer Reviewed Journal]

2019 New York University ;2019. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2019.11.002

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