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NEW INTEGRATED MODEL TO INVESTIGATE THE IMPACT OF AUGMENTED REALITY ON CONSUMERS SATISFACTION AND PURCHASE INTENTION

Economic and Social Development: Book of Proceedings, 2023, p.1-6

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Title:
NEW INTEGRATED MODEL TO INVESTIGATE THE IMPACT OF AUGMENTED REALITY ON CONSUMERS SATISFACTION AND PURCHASE INTENTION
Author: Aburub, Faisal
Subjects: Augmented reality ; Consumer behavior ; Consumers ; Customer satisfaction ; Customers ; Hotels ; Hotels & motels ; Hypotheses ; Purchase intention ; Smartphones ; Society ; Technology ; Technology Acceptance Model ; Technology utilization
Is Part Of: Economic and Social Development: Book of Proceedings, 2023, p.1-6
Description: In recent years, AR has an appeared as a vital marketing technique, making the hotels improve the way the guests perceive the environment they in. This research will explore the impact of augmented reality on and purchase intention and consumer satisfaction. Consequently, the research will integrate the Uses and Gratifications model with Technology Acceptance Model to investigate the effect of mobile augmented reality on consumer satisfaction and purchase intentions. An empirical investigation has been conducted in hotel sector in Jordan. The results show that AR has significant impact on customer significant and purchase intention.
Publisher: Varazdin: Varazdin Development and Entrepreneurship Agency (VADEA)
Language: English
Identifier: ISSN: 1849-6903
EISSN: 1849-7535
Source: ProQuest Central

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