Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions
Journal of applied mathematics & decision sciences, 2023-12, Vol.27 (4), p.1-172023. This work is published under http://journal.asia.edu.tw/ADS/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2090-3359 ;EISSN: 1532-7612
Digital Resources/Online E-Resources
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||