Investigating the impact of social media marketing efforts on brand loyalty in South Africa: the moderating role of gender
African journal of business and economic research, 2024-03, Vol.19 (1), p.287 [Peer Reviewed Journal]COPYRIGHT 2024 Sabinet Online ;Copyright Adonis & Abbey Publishers Ltd 2024 ;ISSN: 1750-4554 ;EISSN: 1750-4562 ;DOI: 10.31920/1750-4562/2024/v19n1a13
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