Generation Z Tourist and Purchase Intention for Local Food: A Value-Attitude-Behaviour Approach
Academy of Marketing Studies journal, 2024-01, Vol.28 (4) [Peer Reviewed Journal]2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678
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