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ACTUAL PURCHASE VS. INTENDED PURCHASE: DO CONSUMERS BUY WHAT THEY SAY?

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Title:
ACTUAL PURCHASE VS. INTENDED PURCHASE: DO CONSUMERS BUY WHAT THEY SAY?
Author: Rimal, Arbindra ; Fletcher, Stanley M ; McWatters, Kay H
Subjects: actual purchase ; beef irradiation ; bivariate probit ; Consumer/Household Economics ; Marketing ; purchase intention ; supermarket simulation
Description: A bivariate probit model was used to examine the relationship between actual and intended purchase of irradiated beef. The likelihood ratio test rejected the equality of parameters affecting actual and intended purchase decisions. Actual purchases were affected by package labels and appearance, while purchase intentions were affected by attitude and demographics.
Creation Date: 1999
Language: English
Identifier: DOI: 10.22004/ag.econ.21548
Source: AgEcon

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