Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy
Journal of marketing research, 2020-12, Vol.57 (6), p.1135-1151 [Peer Reviewed Journal]American Marketing Association 2020 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/0022243720947682
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