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Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits

Management science, 2018-04, Vol.64 (4), p.1629-1651 [Peer Reviewed Journal]

2017 INFORMS ;COPYRIGHT 2018 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Apr 2018 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.2016.2684

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