The Impact of Brand Equity, E-Brand Experience, and Web Entertainment Toward E-Satisfaction and ELoyalty on Marketplace
International Journal of Electronic Commerce Studies, 2023-01, Vol.14 (1), p.95-118 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 2073-9729 ;DOI: 10.7903/ijecs.2158
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