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Analysis of Factors Influencing Impulse Buying Behavior towards e-Tailing Sites

Contemporary Management Research, 2021-06, Vol.17 (2), p.097-126 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.20457

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