Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges
Journal of the Academy of Marketing Science, 2013-09, Vol.41 (5), p.586-600 [Peer Reviewed Journal]Academy of Marketing Science 2013 ;COPYRIGHT 2013 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-013-0325-x ;CODEN: JAMSDE
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