The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
Asia Pacific journal of marketing and logistics, 2022-06, Vol.34 (6), p.1303-1323 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2021-0564
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