Uniting the Tribes: Using Text for Marketing Insight
Journal of marketing, 2020-01, Vol.84 (1), p.1-25
[Peer Reviewed Journal]
American Marketing Association 2019 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242919873106
Digital Resources/Online E-Resources