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Integrating New Technologies in International Business: Opportunities and Challenges

2022 by Apple Academic Press, Inc. ;ISBN: 1000291480 ;ISBN: 9781000291483 ;ISBN: 9781774639061 ;ISBN: 9781771889575 ;ISBN: 1771889578 ;ISBN: 1774639068 ;EISBN: 1000291480 ;EISBN: 1000291529 ;EISBN: 9781000291520 ;EISBN: 9781003130352 ;EISBN: 1003130356 ;EISBN: 9781000291483 ;DOI: 10.1201/9781003130352 ;OCLC: 1293262808

Digital Resources/Online E-Resources

  • Title:
    Integrating New Technologies in International Business: Opportunities and Challenges
  • Author: Singh, Gurinder ; Maurya, Alka ; Goel, Richa
  • Goel, Richa ; Maurya, Alka ; Singh, Gurinder ; Maurya, Alka ; Goel, Richa ; Singh, Gurinder
  • Subjects: Biology ; BUSINESSnetBASE ; General Science ; INFORMATIONSCIENCEnetBASE ; International business enterprises-Technological innovations ; ITECHnetBASE ; MANAGEMENTnetBASE ; New business enterprises-Technological innovations ; SCI-TECHnetBASE ; Small business ; Small business-Technological innovations ; STMnetBASE
  • Description: The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market. The chapters in the volume provide valuable insight on many cutting-edge topics on new technology in the business environment and the new digital world, or Industry 4.0, including: Internet of Things (IoT) and customer relationship management Cross-cultural management Artificial intelligence Social media advertising Multichannel banking Digital payment technology Blockchain technology Augmented reality Eye-tracking analysis This book will be a valuable resource for business leaders and managers, industry professionals, business scholars, regulatory stakeholders, policymakers, faculty and students, and those who are interested in the current trends in the state of global digitization in industrial markets. The information provided here will help readers find the most appropriate approaches for taking advantage of these new technologies. Explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market.
  • Publisher: United States: Apple Academic Press
  • Creation Date: 2022
  • Format: 320
  • Language: English
  • Identifier: ISBN: 1000291480
    ISBN: 9781000291483
    ISBN: 9781774639061
    ISBN: 9781771889575
    ISBN: 1771889578
    ISBN: 1774639068
    EISBN: 1000291480
    EISBN: 1000291529
    EISBN: 9781000291520
    EISBN: 9781003130352
    EISBN: 1003130356
    EISBN: 9781000291483
    DOI: 10.1201/9781003130352
    OCLC: 1293262808
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