Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Asia Pacific journal of marketing and logistics, 2023-02, Vol.35 (2), p.249-265 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-10-2021-0718
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