Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
European journal of marketing, 2012-07, Vol.46 (7/8), p.922-937 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561211230098
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