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Jongeren en reclame in sociaalnetwerkgames: De invloed van ouders en school op reclamewijsheid en gedragsintenties

Tijdschrift voor communicatiewetenschap, 2015-01, Vol.43 (4) [Peer Reviewed Journal]

ISSN: 1384-6930 ;EISSN: 1875-7286 ;DOI: 10.5553/TCW/138469302015043004006

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  • Title:
    Jongeren en reclame in sociaalnetwerkgames: De invloed van ouders en school op reclamewijsheid en gedragsintenties
  • Author: Vanwesenbeeck, Ini ; Walrave, Michel ; Ponnet, Koen
  • Subjects: Computer & video games ; Consumers ; Information literacy ; Product placement ; Social networks
  • Is Part Of: Tijdschrift voor communicatiewetenschap, 2015-01, Vol.43 (4)
  • Description: An integrated model of parental mediation: the effect of family communication on children’s perception of television reality and negative viewing effects. Children’s understanding of TV advertising: effects of age, gender and parental influence. Advertainment or adcreep game players’ attitudes toward advertising and product placements in computer games. Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses.
  • Publisher: The Hague: Boom Uitgevers Den Haag
  • Language: Dutch
  • Identifier: ISSN: 1384-6930
    EISSN: 1875-7286
    DOI: 10.5553/TCW/138469302015043004006
  • Source: AUTh Library subscriptions: ProQuest Central
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