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Impression formation on online dating sites: Effects of language errors in profile texts on perceptions of profile owners’ attractiveness

Journal of social and personal relationships, 2020-03, Vol.37 (3), p.758-778 [Peer Reviewed Journal]

The Author(s) 2019 ;ISSN: 0265-4075 ;EISSN: 1460-3608 ;DOI: 10.1177/0265407519878787

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  • Title:
    Impression formation on online dating sites: Effects of language errors in profile texts on perceptions of profile owners’ attractiveness
  • Author: Van der Zanden, Tess ; Schouten, Alexander P. ; Mos, Maria B. J. ; Krahmer, Emiel J.
  • Is Part Of: Journal of social and personal relationships, 2020-03, Vol.37 (3), p.758-778
  • Description: This article presents two experimental studies investigating the impact of language errors in online dating profiles on impression formation. A first study examined whether language errors have a negative effect on perceptions of attraction and dating intention and whether this effect is moderated by the presence of visual information, that is, the profile picture. This 2 (Language Errors/No Language Errors) × 2 (Visible/Blurred Picture) experiment revealed that language errors negatively affect perceptions of social and romantic attraction and that a visible picture on a profile positively affects perceptions of physical attraction. Study 2 focused on mechanical, rule-based, and informal language errors, which can each be attributed to different personality traits. Mechanical and rule-based errors lead to lower scores on, respectively, perceived attentiveness and intelligence, which in turn lead to lower attraction and dating intention scores. These results highlight the importance of error-free language use as a cue for attractiveness.
  • Publisher: London, England: SAGE Publications
  • Language: English
  • Identifier: ISSN: 0265-4075
    EISSN: 1460-3608
    DOI: 10.1177/0265407519878787
  • Source: Sage Journals Open Access Journals
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