Endogeneity and marketing strategy research: an overview
Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.479-498 [Peer Reviewed Journal]Academy of Marketing Science 2019 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00630-4
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