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Marketing Systems—A Core Macromarketing Concept

Journal of macromarketing, 2007-09, Vol.27 (3), p.227-242 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Sep 2007 ;ISSN: 0276-1467 ;EISSN: 1552-6534 ;DOI: 10.1177/0276146707302836

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