Can a higher education institution's marketing strategy improve the student-institution match?
International journal of educational management, 2011-08, Vol.25 (6), p.570-589 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0951-354X ;EISSN: 1758-6518 ;DOI: 10.1108/09513541111159068
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