Toward a theory of customer engagement marketing
Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.312-335 [Peer Reviewed Journal]Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0509-2 ;CODEN: JAMSDE
Full text available