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The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers' CSR Knowledge, Trust, and Corporate Reputation Perception

Journal of business ethics, 2019-02, Vol.154 (4), p.1143-1159 [Peer Reviewed Journal]

Springer Nature B.V. 2019 ;Springer Science+Business Media Dordrecht 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3433-6

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  • Title:
    The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers' CSR Knowledge, Trust, and Corporate Reputation Perception
  • Author: Kim, Sora
  • Subjects: Business and Management ; Business Ethics ; Communication ; Consumers ; Education ; Ethics ; Identification ; Management ; Original Paper ; Philosophy ; Polls & surveys ; Quality of Life Research ; Relevance ; Reputations ; Social responsibility ; Studies ; Transparency
  • Is Part Of: Journal of business ethics, 2019-02, Vol.154 (4), p.1143-1159
  • Description: Using a national survey of US consumers, this study demonstrates the positive effects of corporate social responsibility (CSR) communication factors on consumers' CSR knowledge, trust, and perceptions of corporate reputation. The study also examines the role of a stakeholderspecific factor of consumer-company identification in the process of CSR communication. The findings suggest that the positive effects of CSR informativeness are enduring and independent of consumers' identification levels with a company, whereas the positive consequences of the personal relevance, transparency, and factual tone of CSR communication intensify as the identification levels increase. Although CSR communication in which a selfpromotional tone is adopted has a negative relationship with consumer trust and corporate reputation, such negative effects are not evident among consumers with very high identification levels with a company. Such CSR communication in fact improves consumers' CSR knowledge and, in turn, has a positive effect on corporate reputation.
  • Publisher: Dordrecht: Springer
  • Language: English
  • Identifier: ISSN: 0167-4544
    EISSN: 1573-0697
    DOI: 10.1007/s10551-017-3433-6
  • Source: ProQuest One Psychology
    AUTh Library subscriptions: ProQuest Central
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