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Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting

Sustainability, 2020, Vol.12 (24), p.10374 [Peer Reviewed Journal]

2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su122410374

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  • Title:
    Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting
  • Author: Abbasian, Saeid ; Lundberg, Anna
  • Subjects: Accessibility ; Chaharshanbe Suri ; COVID-19 ; Cultural heritage ; Culture ; Diaspora ; Eldfesten ; ethnic cultural festivals ; Festivals ; Fire Festival ; Kurdish people ; Minority & ethnic groups ; Motivation ; Multiculturalism & pluralism ; Museums ; New year ; Noncitizens ; Politics, Economy and the Organization of Society ; Politik, ekonomi och samhällets organisering ; Society ; Stockholm ; Sweden
  • Is Part Of: Sustainability, 2020, Vol.12 (24), p.10374
  • Description: This exploratory research seeks to gain insight into the visitors of Persian Fire Festival in Stockholm, their motivation, level of satisfaction and loyalty to the festival. The overall methodology is mixed methods consisting of participant observation and 280 completed online surveys including close-ended and open-ended questions. A Grounded theory analysis has been employed. The most important reason behind the participation has been to strive for the recognition of ethnic cultural identity; to keep the ancient culture alive; to maintain their ancestors’ legacy and transfer it to the next generation. Most of the visitors experienced positive feelings, showed satisfaction and loyalty, believed that the festival fulfilled their expectations and it should be celebrated officially every year. A minority showed dissatisfaction mostly due to the lack of accessibility to the event venue and might are not loyal to the festival. The first conclusion here is that these motivators are totally different than those mentioned by earlier research (e.g., escape, socialization, novelty, rest, prestige, excitement). Even though the desire to preserve the ancient culture and tradition is very strong, a lack of accessibility to the venue would constitute disloyalty and a barrier to re-attend in such a festival.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 2071-1050
    EISSN: 2071-1050
    DOI: 10.3390/su122410374
  • Source: Geneva Foundation Free Medical Journals at publisher websites
    SWEPUB Freely available online
    Coronavirus Research Database
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
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