A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach
Journal of marketing analytics, 2019-06, Vol.7 (2), p.94-121 [Peer Reviewed Journal]Springer Nature Limited 2019 ;Springer Nature Limited 2019. ;ISSN: 2050-3318 ;EISSN: 2050-3326 ;DOI: 10.1057/s41270-019-00049-4
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