Store brand evaluative process in an international context
International journal of retail & distribution management, 2016-07, Vol.44 (7), p.754-771 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-11-2015-0168
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