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How can online store layout design and atmosphere influence consumer shopping intention on a website?

International journal of retail & distribution management, 2014-01, Vol.42 (1), p.4-24 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-01-2013-0035 ;CODEN: IRDMEQ

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  • Title:
    How can online store layout design and atmosphere influence consumer shopping intention on a website?
  • Author: Wu, Wann-Yih ; Lee, Chia-Ling ; Fu, Chen-Su ; Wang, Hong-Chun
  • Subjects: Atmosphere ; Attitudes ; Brand loyalty ; Competition ; Competitive advantage ; Consumer attitudes ; Consumers ; Customers ; Design ; Electronic commerce ; Influence ; Internet ; Marketing ; Marketing strategy/methods ; Retail stores ; Retailing industry ; Shopping ; Studies ; Success factors ; Web site design ; Web sites
  • Is Part Of: International journal of retail & distribution management, 2014-01, Vol.42 (1), p.4-24
  • Description: Purpose – Online retailing has attracted a lot of attention in recent years due to its great potential and significant implications for buyers and sellers. This study adopts the stimulus-organism-response (S-O-R) framework to illustrate how store layout design and atmosphere influence consumers' shopping intention on the website. Design/methodology/approach – The sample for this study comprised 626 respondents from the internet users. A structural equation model was employed to identify the interrelationships of store layout design, atmosphere, emotional arousal, attitude toward the website, and purchase intention. Findings – The analytical results of this study indicate that store layout design has significant impacts on emotional arousal and attitude toward the website, and thus has a positive influence on purchase intention. In addition, atmosphere has a more influential effect on emotional arousal than store layout design. Originality/value – This study provides new insights into the influences of store layout design and atmosphere on consumer online shopping intentions.
  • Publisher: Bradford: Emerald Group Publishing Limited
  • Language: English
  • Identifier: ISSN: 0959-0552
    EISSN: 1758-6690
    DOI: 10.1108/IJRDM-01-2013-0035
    CODEN: IRDMEQ
  • Source: ProQuest Central
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