The influence of retailers’ family firm image on new product acceptance: An empirical investigation in the German FMCG market
International journal of retail & distribution management, 2015-12, Vol.43 (12), p.1126-1143 [Peer Reviewed Journal]ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-06-2014-0079
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