An investigation of the effects of product recalls on brand commitment and purchase intention
The Journal of consumer marketing, 2015-01, Vol.32 (1), p.1-14 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2014-1000
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